There almost 2 million profiles on LinkedIn with the title of “Product Manager." There are many additional variations on this title, including "Strategic Product Manager" and "Technical Product Manager" to name a few.
In recruiting I typically come across two classifications: Business Product Managers and Technical Product Managers. In general, every product manager will say that they bridge the cross section of technology and business requirements.
It’s also important to realize that Product Manager focuses on product management, not development. While most PM’s must understand a company’s technology for successful development strategy, they are not developing the product. That is done by Engineers and Development teams.
While both are responsible for product strategy, road mapping and go-to-market strategy, there are subtle differences between the BPM and Tech PM.
- Likely to have business degree
- Strong customer-facing approach
- Oversee product strategy
- Collaborates with cross-functional teams including sales, operations and support
- Views the competitive landscape from a strategic and go-to-market perspective
- Likely to have a Computer Science or Engineering degree
- Can be considered an extension of the development team
- Focus on product features and capabilities
- Works very closely with technical teams including engineering and development
- Comfortable with coding knowledge
- Views the competitive landscape with a capabilities focus and development in emerging technologies
All companies use different Product Management titles and modify the responsibilities based on their type of product. At the end of the day, the role of a Product Manager is to provide the product’s vision, create the roadmap, and drive its execution. A great PM is usually measured by the success of their product, customer satisfaction and financial metrics.
Whether your company is small and growing or large and established, a great Product Manager will set goals and create measureable results!
Improve your recruiting approach by reading these resources:
- Hiring Marketing for Startups
- What to Look For When Hiring Startup Talent
- Starting a New Search? Here Are Some Tips and Tricks to Jumpstart It
- Best Practices: Managing a Successful Recruiting Project
- Finding the A-Player
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