The Rule of 7 in recruiting

In sales and marketing, the Rule of 7 assumes that your prospects need to come across your offer at least 7 times before they will take action or purchase what you’re selling.
Consumer Research, suggests that we are introduced to over 3,000 ads per day!  This is up from 200 per day 30 years ago when TV, radio, and print ads were in vogue.  With email, Twitter, Facebook, Instagram, Pinterest, and social media in general, it is easy to see how we can become overwhelmed with ads for everything you can imagine.   In fact, with the huge increase in advertisements, the Rule of 7 may likely be the Rule of 10 or 12.  We have become so used to them, we have become ambivalent to their existence.
In the recruiting space, the application of the Rule of 7 is very similar.  Recruiters regularly bombard candidates with introductions and offers.  Take heart my fellow recruiters, you are not alone. In competitive markets (see Boston), you face one of the most competitive employment markets in the last 20 years. But it takes more than posting jobs for a high profile company to attract the best talent.
One solution is to follow the Rule of 7 in your outreach candidate campaigns. The idea is pretty simple; don’t just reach out to your prospects once and forget about it. Reach out to them as many times as is necessary to ACTUALLY CONNECT WITH THEM!
Similar to the Rule of 7, you’ll need to appear everywhere your prospects are.  This includes events they attend, blogs they read, newsletters they follow, groups they are in, etc.  The goal is to leverage other’s platform to get your prospects to notice you.
Good recruiters also get their message across using every form of media possible.  They use e-mail, text, phone calls, video, images and anything else you can think of and afford to use.  Use different types of media including your website, your blog, your social media accounts, your newsletter, your e-mail, and any other medium you can find to reach your target.
In conclusion, if your business relies on selling to people, be everywhere, use every media possible, and be relentless in your outreach.