Why You Need a Social Media Protocol

Welcome to the wonderful world of LinkedIn where you can show off your greatest achievements, college degrees and even voice your opinion on business matters. At least that’s what most of us use the network for...to be professional. But where do we...

Keeping Up With Digital Marketing

What exactly is digital marketing?  Wikipedia describes digital marketing as an "umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and...

3 Reasons why we should all try social recruiting

It’s no secret that recruiters are constantly on LinkedIn -- it’s almost impossible to imagine what recruiting was like before LinkedIn. As great as LinkedIn is for reaching passive candidates, other social media outlets can also be an effective way...

Social Media: The good, the bad, and the ugly

Social media is not only fun and informative, but it’s also used as a great tool. It helps engage viewers and exchange the latest news or trends. It seems like everywhere you look nowadays, there’s social media in the mix, and hashtags everywhere...

LinkedIn: Where is it going next?

We have created a monster.  

The grand idea of LinkedIn from creator Reid Hoffman was to create a business-oriented social networking service. His business is based on the mantra of managing your career through relentless networking. 

In the...

Addicted to search engines

Several years ago before technology became a major source of information, we were required to drive or walk to the library and get the information that we needed. Today, we live in the age of answers and instant gratification. There is a plethora of...

Screen time vs. Face time

There is no shortage of studies, papers and presentations regarding the negative physical and emotional effects of excessive screen time. See http://www.ahealthiermichigan.org/2014/10/06/the-hidden-dangers-of-too-much-screen-time/ for the dangers...

Mobile phone's role in Recruiting

The growth in mobile phone technology has caused an enormous change in every possible domain one can think of. Mobile phones no longer remain a device to simply make and receive calls from. With the convenience of smartphone technologies literally...

Is social media helping or hurting you?

Social Media is everywhere. Try to name someone who hasn’t used, been a part of, or taken advantage of something social media offers… not easy, is it? Whether it’s baby pictures, news, family updates, or last night’s dinner – social media is...